Chicago International Film Festival
Re-imagine the traditional movie trailer into a true brand anthem. Instead of a traditional campaign spot, the occasion of CIFF’s 60th anniversary required a compelling expression of where they have been – but more significantly, the messaging of shared experiences and where they are going.
The World’s Longest Credits Film
For our 60th, we’ll give credit where credit is due, premiering an entire movie that’s filled with all 60 years of credits. It’ll be long and scored with a track that’s equally as long and repetitive. We’ll screen it at the festival as a film and advertise it as one that stars everyone on screen for the first time — because technically, it does.
Team:
Joe Sciarrotta (Deputy Chief Creative Officer)
Gabe Usadel (Executive Design Director) Sakshi Choudhary (Group Creative Director)
Mark Bruker (Creative Director)
Brandon Zach (Creative Director)
Chris Sorto (Design Director)
Hali Kleinfeld (Creative Director)